Gain Clarity.
Build Momentum.
Make the Ascent.
We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.
Define:
Create an actionable plan to grow your business.
Implement:
Achieve real results with a proven system.
Ascend:
Climb together toward your shared, purposeful vision.
Failing to Plan is Planning to Fail.
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business ascend.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
SMALL
(Under 10 employees)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
MIDSIZE
(Under 50 employees)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Access to 80+ Pinnacle Business Tools
Enterprise
(Over 50 employees)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Four Rising Leader Sessions per year
Access to 80+ Pinnacle Business Tools
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
certified Pinnacle Business Guide
ABOUT Jen Goffredi Huerta
I work with business owners and leadership teams to grow their companies faster than they ever thought possible.
I do this by taking a human-centered approach to organizational and departmental transformations. I help my clients define and implement their goals more effectively, enabling them to both clarify and actualize their visions.
Over the past two decades I have led teams to develop strong yet realistic goals over a 1-3 year period and put in place the right steps for successful execution. We create strategic roadmaps, processes, and metrics that all roll up to the company’s aligned purpose, then establish an accountability plan. This simple framework enables teams to consistently deliver value.
In addition to my expertise with technology businesses, I also have a passion for helping women and other under-represented groups take their businesses and non-profits to new heights. Let’s ascend together!
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in three books that make up the Pinnacle Library™ LEARN MORE